Marketing Strategist

Role Overview

As a Marketing Strategist, you will lead the development and execution of integrated marketing strategies to drive user acquisition, engagement, retention, and brand loyalty. You will work cross-functionally with CRM, social media, performance marketing, content, analytics, and product teams to ensure every user touchpoint is cohesive, impactful, and data-driven. This is a high-ownership role ideal for someone who thrives in fast-paced, growth-oriented environments and has a sharp eye for insight-led execution.

Key Roles and Responsibilities

• Develop and own full-funnel marketing strategies across organic and paid channels, including awareness, acquisition, activation, and retention campaigns.
• Lead lifecycle CRM initiatives, including push notifications, in-app messaging, and email marketing, to boost user engagement and reduce churn.
• Oversee social media strategy for Nepal and other target markets, ensuring content is localized, relevant, and aligned with the brand’s voice.
• Collaborate with the performance marketing team to align CRM, social, and promotional campaigns with paid ad funnels and business goals.
• Analyze campaign performance and user behavior data to optimize journeys and improve conversion and retention rates.
• Conduct market and audience research to uncover insights, test hypotheses, and refine campaign direction.
• Coordinate with the content, design, and product teams to craft compelling user experiences across digital touchpoints.
• Stay updated with CRM tools, personalization trends, and regional marketing innovations to improve strategic effectiveness. 

What We Are Looking For

• 3–6 years of experience in marketing strategy, CRM, or growth marketing roles — ideally in SaaS, digital product, or mobile-first environments.
• Proven ability to drive measurable results across the marketing funnel, from acquisition to retention.
• Strong understanding of segmentation, personalization, and marketing automation tools.
• Experience leading or collaborating on regional social media strategy and content development.
• Proficient in data analysis and marketing analytics tools.
• Excellent cross-functional communication and project management skills.
• A mix of creative thinking and data-driven decision-making.
• Experience in South Asian or emerging markets is a plus.

What We Offer

• A mission-driven company shaping the future of small business digitization in Nepal
• High-ownership role with visibility across product, marketing, and leadership teams
• A collaborative and fast-moving work culture that values experimentation and learning
• Opportunities to work on impactful campaigns and scale them across regions
• Competitive compensation and flexible working environment